Integrating a chatbot into your conversational marketing does not have to be complicated. Decide what you need it to do, choose one built for your industry and budget, add click-to-call and text options, and set up your team so they can step in when needed. The right platform does most of the work for you.
The term "conversational marketing" is practically synonymous with live chat and chatbots. Of course, omnichannel conversational marketing involves so much more than just live chat. It also includes text messaging, phone calls, and other modes of conversational communication.
If you're new to live and automated chat, you're probably wondering how to integrate a chatbot into your conversational marketing strategy. Here's the key: don't overcomplicate it. The automated chat platform you choose should work for you, not the other way around.
How to integrate a chatbot into your conversational marketing strategy
Here are a few tips for using automated webchat for your business.
Determine what services you need
Do you want your chatbot to integrate with your Facebook Messenger, your CRM software, and your analytics apps?
Do you want your chatbot to generate phone calls and text messages to your business?
Do you want your chatbot to answer general questions and qualify leads?
Or maybe a bit of all of the above?
Keep these goals in mind when shopping around for a chatbot. (And also keep in mind that ZyraTalk offers all these services and then some.)
Choose a bot that's optimized for your industry and fits your budget
A lot of live chat providers out there offer a one-size-fits-all solution. They're casting a wide net and hoping to close deals with as many industries as possible.
That's cool. But if the chatbot isn't optimized for your industry, you might not get the best ROI. Plus, you might not end up generating as many leads and conversions as you'd hoped.
Not to mention the confusing pricing models and chat limitations. Some providers limit the number of accounts you can create or charge per chat.
In addition to a fully transparent pricing model, ZyraTalk offers industry-specific chatbot scripts for home services, legal, medical, and automotive. You don't need to tweak your scripts (unless you want to, of course). That means most of the hard work is already done for you.
Add click-to-call and text options
People overwhelmingly prefer webchat over other customer service communications methods. But preferences are always individual. There will always be people who prefer a good old-fashioned phone call.
ZyraTalk comes complete with click-to-call and text messaging options already built-in. All you need to do is add your phone numbers and you're all set.
Training your team and setting roles
If you choose to use automated webchat for business, you don't need to be plugged in 24/7. After all, when the business day ends, automated chat goes to work.
But your team should know the basics of the backend in case they ever need to jump into a conversation or analyze data from your chat logs and reports.
Training won't take long with ZyraTalk. Our minimalist dashboard highlights the most important stats: chat completion rates, clicks-to-call, reviews, and more. UTM tracking and integrations make it easy to analyze your traffic and connect with other services, like Salesforce, Facebook Messenger, and Google Analytics.
With ZyraTalk, you can set up as many accounts and notifications as you like. You can also set permissions for each account you create that restrict which areas of the dashboard your team members can access.
How to integrate a chatbot into your conversational marketing strategy: wrapping up
Using a chatbot might seem a bit intimidating at first, but it's really not complicated. You don't have to be a web developer to customize your bot or analyze your chats.
ZyraTalk makes the process as easy as possible with pre-written scripts and an intuitive dashboard with integrations, reports, and sensitive data logs.
Still have questions or need guidance on integrating a chatbot into your conversational marketing strategy? We're always happy to help. Start a chat with us now, shoot us an email or text message, give us a call — whatever works best for your preferences.
Chatbot integration FAQs
How do I integrate a chatbot into my marketing?
Start by deciding what you want it to do: answer questions, qualify leads, book appointments, or all three. Then choose a platform built for your industry, connect it to your CRM and channels, and add click-to-call and text options. A good platform handles most of the technical setup for you.
Do I need to be technical to set up a chatbot?
No. Modern chatbot platforms come with pre-written scripts and guided setup, so you do not need to be a developer. You customize the responses to fit your business and the platform handles the rest.
Should my chatbot be industry-specific?
Ideally, yes. A bot built for home services, legal or medical comes with scripts and logic tuned to the questions your customers actually ask, which means better answers and a faster launch than a generic one-size-fits-all tool.
Can a chatbot connect to my CRM and other tools?
Yes. A well-integrated chatbot pushes captured leads and chat data straight into your CRM, and connects to channels like Facebook Messenger, SMS and analytics, so everything lives in one place.
Will a chatbot replace my team?
No. It handles the routine, repetitive conversations and captures leads around the clock, which frees your team to focus on the conversations that need a human. Team members can jump into any chat when needed.
How long does it take to launch a chatbot?
With an industry-specific platform and pre-built scripts, you can be live quickly, often in days rather than weeks, because most of the configuration is already done for you.
Launch a chatbot without the work
ZyraTalk arrives pre-configured for your industry with scripts, integrations, click-to-call and text built in, so you are capturing leads almost immediately.
Book a demo- Pre-built industry scripts
- Connects to your CRM
- Click-to-call and SMS ready
