The first place unsatisfied customers go to file a major complaint is the Better Business Bureau.
For starters, the Better Business Bureau is the gold standard for assessing a company’s trustworthiness.
And customers know Google and Amazon reviews only go so far. Sure, they’re important. But they’re also more subjective.
Keep reading to discover why BBB reviews matter for your business and how to use live chat to get more of them. (Plus, how to set up BBB reviews in your ZyraTalk dashboard!)
Why BBB reviews matter for your business
What’s stopping people from writing bad Google reviews for no good reason? Not much.
In fact, you’ve probably seen some internet reviews of questionable credibility.
But reviews on the Better Business Bureau can make or break a business. Part of the reason for that is the rigorous accreditation and complaint handling processes.
(And, you know, because the BBB is the first place customers go to evaluate the integrity of a business.)
Get more BBB ratings with live chat
If you’re not focusing on your BBB reviews, now’s a good time to start. And live chat can help you get there.
Customer service is a key component of live chat for business. But webchat is so much more than just a customer service platform.
Webchat is a review source, lead generator, and blog promotion tool all in one. (And then some!)
How do you get more BBB ratings with webchat? Simple. Make it as easy as possible for users.
Besides, one of the reasons you have live chat is to make your customers’ lives easier.
With ZyraTalk, your customers can leave a review in just three clicks.
Plus, the “Leave a review” button is already built into your chatbot from the very first time you sign in to the ZyraTalk portal.
(It’s just one way we make your life easier.)
How to set up BBB ratings from your ZyraTalk dashboard
Step 1: Log in to your ZyraTalk dashboard.
Step 2: Scroll down to the “Review” tab.
Step 3: Under “Review Button”, scroll down to the Better Business Bureau icon.
Step 4: Paste in the link to your business’ BBB page.
Step 5: Click “Save”.
Step 6: Smile at how quick and easy it was!
How to handle negative ratings
You might be worried that adding your BBB link makes it easier for people to leave bad reviews.
But don’t fret just yet. We thought of that already!
Our chatbot allows you to field customer complaints. Bad reviews won’t go live. (Phew!)
As soon as the user clicks the red thumbs-down, a form will prompt them to describe their complaint.
That form-fill won’t show up on your BBB page. (Or any other review site.) Instead, it’ll go right into your ZyraTalk dashboard.
From there, you can contact the customer to assist them with their complaint.
Using live chat to get more BBB reviews: the bottom line
Webchat is practically synonymous with customer service. You might not have even considered using live chat to boost your BBB ratings.
But we’ll bet you are now. You’re welcome!
ZyraTalk makes it super easy for you to get more reviews. (And for your customers to leave them.)
You’re free to add links to any sites where you’d like more reviews. Facebook, Amazon, Google, YellowPages, Yahoo, HomeAdvisor — wherever you need reviews, we’ve got it covered.
Want to see our review functionality in action? Click that little chat bubble in the right-hand corner of your screen. When you book your free demo, mention you read this post and we’ll even throw in 30 days free.