We’ve said it before in other posts and we’ll say it again in this one: live chat is so much more than a customer service tool.
It’s a secret weapon for generating and capturing leads. It’s an effective way to stay one step ahead of your competitors. And it’s also a game-changer when it comes to promoting your blog.
Yes, that means you can add “web chat” to your list of content marketing strategies. Keep reading to discover how you can increase engagement on your blog through live chat.
Provide more detailed information for customers
If your customer has a question that’s complex to answer, chances are they don’t want to scroll through a big wall of text in the chat window.
This is the perfect time to promote a blog post with more detailed information and solutions.
For example, let’s say a customer of a local home improvement company wants to know why their air conditioner is leaking.
A representative knows several factors might cause an air conditioner to leak. But explaining them all would take up too much time and text.
So instead of launching into a lengthy explanation, the technician asks a few questions and offers to set up an appointment for a consultation. They, they redirect the customer to a blog post titled “Why Is My Air Conditioner Leaking?”
That blog post not only provides them the information they need, but it also gives them the chance to book a same-day appointment if they haven’t already through chat.
(In other words, that HVAC company is putting in maximum effort to capture every lead!)
Make sure they’ve found everything they need
Let’s say a prospect Googles one of the topics on your blog. Your site shows up on the first page (because your site is optimized for search!), so they click.
They’re scrolling, scrolling, scrolling…
But then they move to exit the page.
You can use automated chat to catch them on their way out!
Ping them with a quick message, like, “Did you find everything you need on our blog today?”
Set up a bot that offers to discuss topics in more detail or prompts them for feedback. This works just as well after a user spends a set amount of time on your site.
Plus, it gives you some great ideas for new topics or improving existing posts.
Chatting about your blog keeps visitors on your site for longer, which decreases the bounce rate, which increases SEO. Win-win-win!
Give something back to your customers
Blog posts are an unintrusive way to promote special offers. (How do we know? We’ve done it ourselves!)
Maybe you’ve experienced a dip in appointments. Adding special offers, like discounts, to your blog posts is a great way to increase reach and shares.
Let’s go back to the HVAC example. You might include an incentive like, “Mention this blog post when scheduling your appointment and we’ll give you 10% off your first service!”
(Again, we know it works because we’ve done it.)
Now how do you use web chat to promote those offers? Simple! Set up a chatbot to greet your customers as soon as they land on your page.
Increasing engagement on your blog through live chat: wrapping up
If you plan to use live chat to promote your blog, you must make sure your blog is also optimized for SEO and the reader experience. Include a call to action in each post and links to relevant content.
Email newsletters are great for promoting blog posts, but web chat is even more effective for reaching visitors already on your site.
Besides, your customers’ inboxes are already overflowing with newsletters. It’s too easy for yours to get lost in the noise.
If you’re not promoting your blog through your live chat, you’re not utilizing chat to its full potential. And if you don’t have live chat, well, you’re already behind the curve.
But ZyraTalk can help you catch up. Mention you read this blog post and we’ll give you full access to our powerful chat management and analytics tools risk-free for 30 days. (See what we did there? Easy as pie.)