Metrics & Benchmarks

These eight home service KPIs are the most important to track, starting with the number most lists leave out entirely: what percentage of your inbound calls actually get answered.

Call booking rate is the share of answered calls that turn into scheduled jobs. Here’s how to measure it, what good looks like, and eight ways to raise it.

Making customer acquisition cost measurements accurate for a home service business takes three adjustments the standard guides never mention: a per-channel breakdown, seasonality, and the share of your spend that generated calls nobody answered.

Article Overview Local HVAC companies spend $250 to $350 to acquire a single customer, and most of that goes to Google Ads competing against everyone else in town. The faster way to lower that cost is not to outbid competitors, it is to lean on the customers you already have. Referrals, repeat business and smart…

Cost per lead is what you pay for one inquiry. In home services it runs from tens of dollars for referral and organic traffic to several hundred for competitive paid channels in high-ticket trades.