How to Integrate a Chatbot into Your Conversational Marketing Strategy


The term "conversational marketing" is practically synonymous with live chat and chatbots. Of course, omnichannel conversational marketing involves so much more than just live chat. It also includes text messaging, phone calls, and other modes of conversational communication.

If you're new to live and automated chat, you're probably wondering how to integrate a chatbot into your conversational marketing strategy. Here's the key: don't overcomplicate it. The automated chat platform you choose should work for you, not the other way around.

how to integrate a chatbot into your conversational marketing strategy

How to integrate a chatbot into your conversational marketing strategy

Here are a few tips for using automated webchat for your business.

Determine what services you need

Do you want your chatbot to integrate with your Facebook Messenger, your CRM software, and your analytics apps?

Do you want your chatbot to generate phone calls and text messages to your business?

Do you want your chatbot to answer general questions and qualify leads?

Or maybe a bit of all of the above?

Keep these goals in mind when shopping around for a chatbot. (And also keep in mind that ZyraTalk offers all these services and then some.)

Choose a bot that's optimized for your industry and fits your budget

A lot of live chat providers out there offer a one-size-fits-all solution. They're casting a wide net and hoping to close deals with as many industries as possible.

That's cool. But if the chatbot isn't optimized for your industry, you might not get the best ROI. Plus, you might not end up generating as many leads and conversions as you'd hoped.

Not to mention the confusing pricing models and chat limitations. Some providers limit the number of accounts you can create or charge per chat.

In addition to a fully transparent pricing model, ZyraTalk offers industry-specific chatbot scripts for home services, legal, medical, and automotive. You don't need to tweak your scripts (unless you want to, of course). That means most of the hard work is already done for you.

Add click-to-call and text options

how to integrate a chatbot into your conversational marketing strategy

People overwhelmingly prefer webchat over other customer service communications methods. But preferences are always individual. There will always be people who prefer a good old-fashioned phone call.

ZyraTalk comes complete with click-to-call and text messaging options already built-in. All you need to do is add your phone numbers and you're all set.

Training your team and setting roles

If you choose to use automated webchat for business, you don't need to be plugged in 24/7. After all, when the business day ends, automated chat goes to work.

But your team should know the basics of the backend in case they ever need to jump into a conversation or analyze data from your chat logs and reports.

Training won't take long with ZyraTalk. Our minimalist dashboard highlights the most important stats: chat completion rates, clicks-to-call, reviews, and more. UTM tracking and integrations make it easy to analyze your traffic and connect with other services, like Salesforce, Facebook Messenger, and Google Analytics.

With ZyraTalk, you can set up as many accounts and notifications as you like. You can also set permissions for each account you create that restrict which areas of the dashboard your team members can access.

How to integrate a chatbot into your conversational marketing strategy: wrapping up

Using a chatbot might seem a bit intimidating at first, but it's really not complicated. You don't have to be a web developer to customize your bot or analyze your chats.

ZyraTalk makes the process as easy as possible with pre-written scripts and an intuitive dashboard with integrations, reports, and sensitive data logs.

Still have questions or need guidance on integrating a chatbot into your conversational marketing strategy? We're always happy to help. Start a chat with us now, shoot us an email or text message, give us a call — whatever works best for your preferences.