Cost Per Lead Benchmarks for Home Services
Cost per lead is what you pay for one inquiry. In home services it runs from tens of dollars for referral and organic traffic to several hundred for competitive paid channels in high-ticket trades.
-
-
5 Benefits of an AI Receptionist for Plumbing and HVAC Companies
Article Overview An AI receptionist gives a plumbing or HVAC company five things a voicemail box and a stretched front desk cannot: every call answered on the first ring, 24/7 coverage for the evening and weekend emergencies that carry the biggest tickets, consistent qualification and booking on every call, a lower cost per booked job,…
-
Why Answering Instantly Converts: 3 Reasons Speed Wins the Job in Home Services
Article Overview Answering instantly converts because lead value decays by the minute, not the day. A lead reached within an hour is nearly seven times more likely to qualify than one reached an hour later, and more than 60 times more likely than one that waits a day. In 2026, 56% of consumers expect a…
