With all the marketing tools out there, how could any business possibly need help with their digital marketing strategies? You might be surprised to learn that abundance is a big part of the problem. Rather than simplifying marketing, too many tools and too much data could wreak havoc on your marketing efforts. Stressed about managing all your tools and channels? Here are a few signs you might need help with digital marketing.
You're overwhelmed by the sheer number of tools needed to do your job.
Website analytics, social media platforms and schedulers, web chat software, SEO tools — this is just a small sample of the tools digital marketers use to measure and achieve goals.
Problem is, analyzing data from each of those sources is time-consuming. It's easy to lose track of your benchmarks and goals when you're viewing all that data in isolation. Integrations are essential for keeping tabs on everything and driving results.
You feel like there aren't enough hours in the day.
Does the thought of responding to every email, form submission, web chat message, and social media comment set you on edge? You probably need help with digital marketing.
Sure, overwhelm is inevitable with any job. But marketers in particular must be everywhere at once — at least, everywhere their customers hang out. That's why automated digital assistants are so handy. They take on 80% of the workload, leaving you more time to spend building genuine relationships and providing value to customers at every stage of the buyer's journey.
Think of AI as your digital employee. Not only is it a more cost-effective option than hiring an in-house assistant, but it's also available 24/7 and never gets tired or overwhelmed.
Your team manages your business' live chat platform manually.
Round-the-clock availability is one of the major advantages of web chat. Replying to messages and solving problems quickly is essential for capturing leads, driving conversions, and closing deals. But most SMBs don't have a huge customer success budget or a 24/7 customer service staff to monitor messages.
The good news is, you don't need one. Conversational chatbots monitor and respond to messages automatically. They can handle an unlimited number of chats at once, even when your business is closed. If you're not already using automated webchat for your business, now is a great time to start.
Of course, you'll still want to preserve that authentic human connection. Hybrid solutions combine human-managed live chat with automation to ensure your customers can reach your business however and whenever they like.
Plus, chatbots are useful for much more than customer service. Blog promotion, reputation management, and automatic appointment scheduling are just a few extra perks of using AI-powered chat.
Your chat data doesn't align with your marketing goals.
Let's say one of the KPIs you're tracking is the number of reviews generated through web chat. At each performance review, you discover that you consistently fail to hit your target number of reviews. But maybe you notice an uptick in clicks-to-call or appointments scheduled.
In that case, it's time to go back to the drawing board. Adjust your goals and do some A/B testing. Keep experimenting and strive to provide a personalized experience through conversational marketing. Consider adding an incentive to encourage users to leave a review. Maybe a discount or a shout-out on social media. Whatever you do, always remember to solve for your customer first — not your business.
You're considering using a pay-per-lead service to generate more leads.
Buying leads can be a gamble. Because you're not generating the leads yourself, you can't always be sure they're even relevant for your buyer's journey and customer personas. Plus, many pay-per-lead services share leads with multiple companies, so it's likely that you're chasing down a lead who's already decided to work with one of your competitors.
While PPL services provide a steady stream of leads, those leads also convert far less on average than organic leads. Throwing more money at the problem won't fix it — spending more could hurt your business in the long run.
Conversational marketing platforms like live chat allow you to connect with your prospects directly and solve their problems in seconds. That personal touch could drive up to 40% more conversions from qualified leads.
Think your business needs help with digital marketing?
Conversational marketing is a more consensual form of marketing that allows prospects to opt in, rather than forcing them to opt out. Because automation is a big part of conversational marketing, it makes your job a lot easier. Not quite sure where to start? Read our blog post to discover if your business is ready for conversational marketing.