5 Reasons Why Your Business Needs Web Chat


Web chat is revolutionizing the way businesses serve their customers, capture new leads, improve their customer experience, and increase their revenue. Customers overwhelmingly prefer using web chat over emails, phone calls, and social media.

That’s just one reason why installing chat on your site is a smart move for every element of your business. Read on to discover how using web chat can streamline your business management, boost sales, and most importantly, keep customers happy.

Web chat lets you connect with your customers using their preferred medium

An increasing number of people prefer using live chat over calling a customer service rep. Why? Because typing gives the customer time and space to articulate their concern properly.

Not to mention phone calls can be a little nerve-wracking. Ever rehearsed an important phone call in your head before hopping on the horn? Your customers have, too.

There’s a psychological reason for that, actually. Phone calls come with all sorts of anxieties. Calls put customers on the spot, which might make them forget to mention important details. Web chat gives customers the time and space to write out all the facts.

Web chat shows you value your customer’s time

“All of our agents are busy assisting other customers. Your call is very important to us. Please stay on the line and we’ll be with you shortly.” 

(Cue cheesy hold music.)

But “shortly” ends up being thirty minutes. When an agent finally answers the call, the customer is already a bit agitated about the long wait. Then, once they’ve overcome their phone anxiety and explained their concern, they’re put back on hold while the rep pulls up their account details.

Ain’t nobody got time for that.

Live chat slashes your customer’s wait time to just two minutes. If you’re using automated chat, they can get answers even faster! Customers get instant answers to important issues. You get a satisfied, more engaged customer base. It’s a win-win.

Web chat helps you multitask

You can only handle one phone call and one customer at a time. But managing multiple chat windows takes little effort (and saves you some major expenses in the long run). Plus, ZyraTalk’s text, email, and desktop notifications ensure you never miss a message.

Web chat protects customer privacy

Your customer might have a concern they don’t want to discuss out loud. Or maybe they’re in a public place and unable to call. (Or maybe they just prefer texting. That’s cool, too.)

Live chat is a discreet way of handling customer queries for all parties involved. No more politely excusing yourself to take a call out of earshot of your colleagues.

Web chat boosts customer loyalty and revenue

All of the above benefits add up to increased customer loyalty and revenue — yet another win-win.

Quickly and effectively resolving issues proves your competence and makes the customer happy. But web chat isn’t all about customer service. 

New leads can get instant answers to questions about your product or service, without wasting time filling out a clunky form. Existing customers can easily schedule and confirm appointments. And that’s just the beginning.

The bottom line: You need web chat for your business

Countless studies show that young customers, aptly nicknamed digital nomads, overwhelmingly prefer web chat over other communication channels.

But it’s not just the smartphone-savvy millennials who use web chat. Studies show Gen Xers also prefer web chat to phone calls. (In other words, the generational divide isn’t nearly as wide as you might think when it comes to communication preferences.)

Do you have to eliminate other communication channels to use web chat effectively? Not at all. But not having web chat puts you at risk of losing leads and conversions. And you don’t want that.

But you also shouldn’t have to pay an arm and a leg for it. That’s why ZyraTalk offers live chat for free for businesses. Yep, you heard us right: free. We believe this essential communication channel should be easily accessible for businesses.

Ready to discover how web chat can transform your business? Click the chat bubble at the bottom right hand corner of your screen to test it out for yourself